1 It's healthy
Fresh organic produce contains on average 50% more vitamins, minerals, enzymes and other micro-nutrients than intensively farmed produce. Science says that it’s good for you. On average, organic food contains higher levels of vitamin C and essential minerals such as calcium, magnesium, iron and chromium as well as cancer-fighting antioxidants.

2 No nasty additives
Organic food doesn't contain food additives which can cause health problems such as heart disease, osteoporosis, migraines and hyperactivity. Amongst the additives banned by the Soil Association are hydrogenated fat, aspartame (artificial sweetener) and monosodium glutamate.

3 Avoids pesticides
Over 400 chemical pesticides are routinely used in conventional farming and residues are often present in non-organic food. The UK government has recently found high levels of pesticide residues in baby food, spinach, dried fruit, bread, apples, celery, and chips. Organic produce is not covered in a cocktail of poisonous chemicals. The average conventionally-grown apple has 20-30 artificial poisons on its skin, even after rinsing.

4 No Genetically Modified (GM)
Genetically modified (GM) crops and ingredients are not allowed under organic standards. Going organic is the only practical way to avoid eating genetically modified (GM) food. And by buying organic food, you are registering your mistrust of GMO’s and doing your bit to protest against them.

5 Reliance on drugs removed
There is growing concern about the high use of antibiotics on farm animals and the possible effects on human health. Soil Association standards prohibit the routine use of antibiotics.

6 No hidden costs
Compare this with the £120m that tax payers fork out to pay for chemicals to be removed from drinking water, mainly as a result of the pesticides used in farming.

7 High standards
Organic food comes from trusted sources. All organic farms and food companies are inspected at least once a year. The standards for organic food are laid down in European law.

8 Care for animals
Animal welfare is taken very seriously under organic standards. The benefits of the organic approach are acknowledged by animal welfare organisations such as Compassion in World Farming as well as the UK government.

9 Good for wildlife and the environment
The UK government has said that it is better for wildlife, causes lower pollution from sprays, produces less carbon dioxide - the main global warming gas - and less dangerous wastes.

10 Top for taste
Many people prefer organic food because they say it tastes better. A number of top chefs choose organic, and every year many are involved in the Soil Association's Organic Food Awards.